Hair coloring has always been one of the most sought-after beauty trends. All over the world, women and men continue to color their hair to enhance their looks, change their appearance, or simply to feel more beautiful. However, maintaining one’s color-treated hair can sometimes be a challenge. First, classic shampoos often contain harsh chemicals called sulfates that can strip away color at every wash, leaving your hair color faded and dull. Second, environmental factors such as heat, pollution, and free radicals can further damage color-treated hair, leaving your hair dry and less radiant.
As such, it is recommended that color clients use products specifically designed for color-treated hair. Though there are many products in the market for color-treated hair, only one of these brands is 100% Sulfate-Free, 100% Vegan, and highly Committed to Sustaining the Environment.
THE PUREOLOGY DIFFERENCE
“At Pureology, it is our mission to provide you with the highest quality colour care products that enhance radiance, dramatically improve hair condition, and respect the environment, while delivering longer lasting hair colour guaranteed.”
ZeroSulfate®
Our highly concentrated ZeroSulfate® shampoos are formulated without common surfactants that can strip color. In their place, we’ve used naturally derived coconut, corn, and sugar, to gently cleanse your hair while maximizing color retention. Additionally, our exclusive AntiFadeComplex® includes essential anti-oxidants and full-spectrum UVA/UVB sunscreens to help protect your colour-treated hair from environmental stressors.
100% Vegan
Our 100% Vegan Formulas are made with organic and botanical Plant Extracts that bring together nature and indulgence. Rich lathers, decadent textures, and our signature fragrances offer the ultimate everyday indulgence. Moreover, our vegan Dual Benefit Formulas provide custom care for every hair type, from volume to repair to smoothness and more.
Committed to Sustainability
Pureology is a brand that preserves what matters. While promising longer lasting hair color, we also promise to help preserve the environment. Together with Green Cross International, we aim to conserve water all over the world and protect our depleting natural resources. We do this not only through consumer education, but also through our new and revolutionary manufacturing process that features Zero Waste Packaging, Recyclable Materials and Less Water at every single step
DISCOVER HYDRATE
Hydrate range is specifically designed for dry, color-treated hair. So if you have course, dry hair that requires superior hydration along with extraordinary colour-protection, then our Hydrate products are perfect for you.
Hydrate features all of the unique benefits that Pureology has to offer, plus a few specialized additions. Our Jojoba and Green Tea extracts intensely hydrate your hair, while our Multi-Weight Proteins and Conditioning Plant Extracts further nourish your hair. With this one-of-a-kind formulation, Hydrate delivers a truly customized hair care experience just for you.
CUSTOMIZED HAIR CARE:
Hydrating Jojoba and Green Tea
Other Benefits Include:
Multi-Weight Proteins of Soy, Oat, and Wheat
Conditioning Plant Extract of Sage
Advanced Smoothing Micro-Emulsion Technology
DISCOVER SUPER SMOOTH
Super Smooth range is specifically designed for unmanageable, colour-treated hair. So if you have frizzy, unruly hair that requires intense smoothening along with extraordinary colour-protection, then our Super Smooth products are perfect for you.
Super Smooth features all of the unique benefits that Pureology has to offer, plus a few specialized additions. Our Camellia and Shea Butter extracts smoothen hair, while our exclusive Thermal AntiFade Complex® protects hair vibrancy even during heat exposure, such as during blow-drying, heat-styling, and the like. With this one-of-a-kind formulation, Super Smooth delivers a truly customized hair care experience just for you.
CUSTOMIZED HAIR CARE:
Smoothing Camellia and Shea Butter
Thermal AntiFade Complex®
Other Benefits Include:
Soothing Oils of Sesame
Conditioning Plant Extract of Geranium
Advanced Smoothing Micro-Emulsion Technology
Pureology is available in partner-salons nationwide. Ask your professional hairdresser about the best Pureology system for you.