The Kerastase Chroma Captive Colour Range Launch

Last July 17 2012, Kérastase launched the most celebrated Kérastase Reflection Range at the Goose Station in Bonifacio Global City, they unveiled the Chroma Captive, a new hair care system enriched with the brand’s latest groundbreaking technology – Systéme Capture™ – to help protect colour intensity for up to 40 days,** while helping modern women(and men) achieve fashion’s most trendy-do. The new color range will contain Bain Chroma Captive (shampoo), Fondant Chroma Captive (conditioner) and Masque Chroma Captive (masque).

The Kérastase Reflection Chroma Captive range is suitable for all hair types, but specifically colour-treated hair, and aims to offer you top tone shine, heat tone protection and bottom tone intensity! The Reflection Chroma Captive was inspired by chromatic sciences enriched by System Capture for protection intensity and shine. These new products brought to you by the Haircare experts at Kérastase, are replacements for the Chroma Reflect range.

Sumptous Dinner Provided by The Goose Station owned by Celebrity Chef Rob Pengson.
Laura Charlton, Kerastase Media Advocate share to us her experience on using the Chroma Captive range. Laura, along with David Charlton owns a salon (David’s Salon),she personally tested the Chroma Captive range and according to her, the results were great and promotes added shine and vitality, the hair color definitely lasts longer.
Capture, fix, magnify for 40 days of colour perfection — Kerastase

 

THE SCIENCE OF COLOUR PERFECTION
Kerastase has always been termed “The Best Luxury Hair Care”. After seven years of research and 11 patents, L’Oréal in association with top colourists have developed a new innovation for coloured hair that magnifies, captures and fixes timeless color. Repeated brushing, heating, washing of hair plus the uncontrollable UV rays can demage your newly colored hair! Kérastase’s ultimate in colour protection, aims to minimise the impact of the three key causes of colour fade plus protect colour intensity for up to 40 days. Key ingredients in the technology include:  The Chroma Captive contains Linssed Oil (for shine), UV Filter + VItamin E (for reflect) and Zinc Gluconate, the Exlusive patented technology (for depth).

THE CHROMATIC PYRAMID — a science inspired by the Olfactive pyramid used in the world of fragrances

 

The Kerastase Chroma Captive Range
  • Bain Chroma Captive Php1,483.00  – The hair is left clean, soft and smooth with an unprecedented shine and a silky touch.
  • Fondant Chroma Captive Php1,693.00  – The hair fibre is left smooth and shiny, hair is replenished and color is brilliant and protected.
  • Masque Chroma Captive Php2,708  – Hair is smooth and silky, color has a superior shine.

Kerastase is available in all fine salons in the Philippines. Special Thanks to L’oreal Philippines, Ms. Glowie Ramiro-Robillo, Business Unit Manager of Kerastase Philippines and Ms. Maita Gaerlan, Kerastase Jr. Product Manager

Up to 70% off at the Shang Luxe Sale!

 

Take advantage of great discounts on your favorite luxury labels at Shangri-la Plaza’s Luxe Sale! Get up to 70% off on top designer and high street brands, sportswear and beauty labels, home accessories and furniture, as well as food and pastry shops until August 5. There’s never been a better time to indulge yourself!

For inquiries, contact 633-7851 loc.113 or log on to www.shangrila-plaza.com. You may also visit Shangri-la Plaza’s Facebook page.

Hey! Hey! MAC Hey Sailor is Here!

After last year’s Surf, Baby!, this collection is a must must must!!

 

Set sail this summer with a colour and bronzing collection designed to drop anchor in the most sophisticated Port of Call. Decked out in stylishly sailor-striped packaging, a fabulous flotilla of Small Eye Shadows, Lipsticks, Lipglass, Powder Blushes, Pigments, Powerpoint Eye Pencils, Pro Longwear Lip Pencils, Nail Lacquers and Zoom Waterfast Lash. Get sun dipped with Bronzing Powders, Pro Longwear Bronzing Powders, High-light Powder, To The Beach Body Oil, Suntints SPF 20 Liquid Lip Balms and a 167SH Face Blender Brush. M·A·C invites you to experience the jauntiest, yacht-iest collection of the season!

 

Make waves with the je ne sais quoi of these Riviera ready carryalls. Their instantly recognizable Mariniere pattern, originating on the coast of Brittany, gets modernized with an op art inspired twist. The bucket-style canvas cinch tote is perfect for on or off dock leisure. The navy-and-white striped canvas Makeup Bag Set, replete with bright red patent edges and golden roped hardware closures, make them stylish enough to carry on their own. Consider them l’essentials for lazy beach days and breezy bay nights…we sure do. Adieu!

Philippine price list:

LIPSTICK
RED RACER Bright yellow red (satin)
TO CATCH A SAILOR Highly frosted tan (frost)
SALUTE! Neutral peach (amplified)
SAIL LA VIE Bright mid-tone orange (satin)
PHP 1,000

LIPGLASS
CUT LOOSE White gold with pearl
ORANGE TEMPERA Pale peach
RIVIERA LIFE Bright tangerine
BLESSEDLY RICH Pale coral
SEND ME SAILING Bright yellow red
PHP 950

PRO LONGWEAR LIP PENCIL
SAUNTER Pale nude beige
THROW ME A LINE! Bright true red
SHORE LEAVE Light vibrant coral
PHP 1,170

EYE SHADOW
CRYSTAL AVALANCHE White with reflects (veluxe pearl)
BAREFOOT Tarnished gold (veluxe pearl)
JAUNTY Light yellow beige (frost)
FEELING FRESH Bright green (frost)
NAUTICAL Navy Blue (satin)
PHP 950

PIGMENT
OLD GOLD High frosted tarnished gold (frost)
NAVAL BLUE Deep smoky blue (frost)
PHP 1.350

POWERPOINT EYE PENCIL
HANDFORGED Metallic yellow gold
EMERALD SEA Kelly green
BLUE STRIPE Dark navy
PHP 1,000

ZOOM WATERFAST LASH
WATERFAST BLACK Black
PHP 800

BRONZING POWDER
SOFT SAND Golden bronze with fine gold pearl
REFINED GOLDEN Finely spun golden
with soft pearl finish
PHP 1,450

PRO LONGWEAR BRONZING POWDER
NUDE ON BOARD Bronzy, yellow tone
SUN DIPPED Dirty red tone
PHP 1,750

HIGH-LIGHT POWDER
CREW Soft peachy cream with fine shimmer
PHP 1,750

POWDER BLUSH
LAUNCH AWAY! True peach (satin)
FLEET FAST Pinky, golden coral (satin)
PHP 1,360

NAIL LACQUER
VESTRAL WHITE Creamy white (creme)
TOUCH OF RED Bright yellow red (creme)
GOLD KNOT Brass gold (frost)
PHP 650

M∙A∙C TO THE BEACH BODY OIL
SEASIDE Dirty blushy pink with multidimensional sparkles
MAN RAYS Glowing tan with multidimensional golden shimmer
PHP 1,400

SUNTINTS SPF 20 LIQUID LIP BALM
SEA MIST Peachy nude with multidimensional pearl
AU ROSÉ Poppy coraly pink with gold pearl
ABALONE See through hot pink with no pearl
PHP 950

BRUSH
167SH Face Blender
PHP 2,150

Lily Cole: Body Shop’s First Ever Global Brand Advocate

LILY COLE IS BODY SHOP’S  FIRST EVER GLOBAL BRAND ADVOCATE. ACTIVIST, MODEL AND ACTOR , LILY IS REFRESHINGLY HONEST, HUMAN AND UP FRONT ABOUT HOW SHE THINKS THE WORLD COULD BE A BETTER PLACE.

 

WHY DID YOU DECIDE TO BECOME A GLOBAL ADVOCATE
FOR THE BODY SHOP?


I have long been an advocate of the potential of using business and
consumer power to cause positive change. The Body Shop takes
a responsible attitude to people and the environment, and it feels
amazing to be supporting a brand who are pioneers in that way of
working.

 

HOW DO YOU FEEL THAT THE CURRENT GENERATION’S
VIEWS OF BEAUTY ARE CHANGING?


I feel like people are questioning superfi cial values and looking for real
value instead. True beauty comes from within, and I feel that more and
more people are beginning to realise that.

 

WHAT DOES BEAUTY WITH HEART MEAN TO YOU?


There is nothing more attractive than someone with a beautiful
heart – it just shines out. It is so contradictory to seek external beauty
through products at the cost of other living beings. To me, beauty with
heart means trying to achieve beauty in a way that is harmonious
with your inner values.

 

HOW HAS THE BODY SHOP INSPIRED YOU TO THINK
DIFFERENTLY ABOUT BEAUTY?


The fact that The Body Shop was selling Henna when I was growing
up defi nitely suggested that red hair was cool – before I was wise
enough to recognise that myself! There is a natural quality to
The Body Shop approach which places its emphasis on enhancing
– rather than masking people’s faces!

 

HOW DO YOUR PERSONAL VALUES COMPARE WITH THE FIVE
CORE VALUES OF THE BODY SHOP?


The Body Shop has fi ve distinct Values which have defi ned and
shaped it from its very beginning, and which I also identify with.

I am still learning and growing, and discovering what is important to
me is an educational and very personal process. I’m involved with
the humanitarian and environmental causes that are important to me
because I believe that our planet and the people who live on it are
incredibly special. If I can help inspire people in some small way to
think about the world they live in and how they can make it a better
place through their own personal actions and choices, then that makes
me happy. This is just one of the reasons why I am working alongside
The Body Shop.

 

HOW DO YOU LIVE YOUR VALUES ON A DAILY LEVEL?


My personal values boil down to my intention: the intention to
be aware, to be kind, to be honest, to make informed choices.
The intention is everything, though the reality will inevitably
sometimes fall short. No one is perfect!


WHAT INSPIRED YOUR INTEREST IN ACTIVISM?


All that is necessary for the triumph of evil is that good men do
nothing” – Edmund Burke. I used to have that quote on my bedroom
door growing up! I’m not saying I’m a good man, but I think as soon as
you are aware of injustices you have a responsibility to try and address
them… so I guess some of it is inspired by some sort of guilt complex!

 

HOW CAN OTHER PEOPLE GET INVOLVED?


I am still constantly trying to fi nd and know my own truth, to be
fearless. I’m not sure there is ever an end to this. Being strong enough
to stand within that position of difference and honouring your voice is
the fi rst step towards activism. I believe it’s the small steps that matter.

 

WHAT ELSE ARE YOU CURRENTLY WORKING ON?


I have three fi lms coming out this year, and am working on a very
exciting, fairly radical, project in the social media space.

PHILIPPINES AND CHILE WIN THE 20TH EDITION OF L’ORÉAL BRANDSTORM

  

Clichy, 15 June 2012 – For the second time in 20 years, the L’Oréal Brandstorm championship title was a draw between two countries – Philippines and Chile. Team Brand Up from the University of Chile and Team Eves from the University of the Philippines were crowned the Brandstorm 2012 winners out of 36 teams representing 43 countries, announced L’Oréal, the world leader in cosmetics, following the final leg of the international competition held in Paris last evening. Both the student teams walked away with the prize of a trip to a city of their choice worth €10,000. 3rd place went to Team Alemela from Austria, while Belgium, represented by Team 5th Element, earned the Best Communications Campaign Prize. The People Choice Award, a new prize voted by fans of the competing teams on Facebook, was also presented to Team Eves from the Philippines who garnered almost 13,000 “Likes” in 2 weeks.

 

20 years of turning ideas into products

Responding to students’ desire to gain hands-on professional experience, L’Oréal pioneered this innovative marketing competition 20 years ago which allows young talents from around the world to put themselves in the shoes of an International Brand Manager. Every year, Brandstorm challenges teams of three undergraduates to unleash their creativity to propose a product or service launch for one of L’Oréal’s 27 international brands in line with the latest market developments and trends.

 

For this landmark edition, teams were invited to create a new iconic product or product range for The Body Shop while respecting the brand’s values in order to reflect the Group’s commitment to ethical beauty. With digital communication becoming increasingly indispensible in today’s marketplace, one of the challenges to students was to incorporate this aspect in their strategy. A record 8,249 registrations were received this year, bringing the total number of participants to more than 60,000 from 280 partner universities around the world to date.

 

During this exciting 6-month journey, from the national to international level, teams get to work closely with L’Oréal executives, gaining extensive professional guidance. This year, students who made it to the finals also got to interact with a prestigious jury headed by Marc Menesguen, Executive Vice-President, Strategic Marketing, L’Oreal; Sophie Gasperment, Executive Chairman, The Body Shop; Jérome Tixier, Executive Vice-President, Human Resources, L’Oreal; Ann Massal, International Brand Director, The Body Shop and Trefor Thomas, Partner and Creative Director, Brand Advocate.

 

Spotting the best talents

Brandstorm is also an innovative recruitment tool for L’Oréal, allowing the Group to identify the best talents in marketing from around the world while giving students a chance to discover careers within the Group. Every year, between 150 to 200 students are recruited via Brandstorm, many of whom have gone on to have thriving careers. Examples of careers at the international level are:

–          Brandstorm 2000 – Emily from Taiwan, now Brand Director for L’Oréal Professionel in Taiwan

–          Brandstorm 2004 – Jaron from Singapore, now Asia Zone Marketing Manager for Matrix

–          Brandstorm 2005 – Marc from France, now Global Marketing Director at L’Oréal Paris

–          Brandstorm 2005 – Chi from Canada, now National Sales Director for Biotherm China

 

Said Marie-Dominique Jacquet, Employer Branding Director, L’Oréal, “I am deeply impressed by these students from all over the world and bravo to each and every one for having taken up the Brandstorm challenge. Through Brandstorm, we are able to spot and attract the best young talents who are the driving force behind our business. Looking forward, L’Oréal is committed to continuously developing and innovating Brandstorm in order to make it pertinent and exciting for the students. The 2013 edition will see this unique business game enter a new digital phase with the L’Oréal Paris brand.”

 

 

About L’Oréal Brandstorm:

L’Oréal remains a pioneer in innovative recruitment with Brandstorm which was launched in 1993 and encourages young people to realise their potential, develop their professional skills and discover career opportunities. The aim is to offer students from around the world a pedagogical and professional experience and the opportunity to take on the role of an International brand manager within the beauty products industry. This project is part of the L’Oréal Human Resources communication strategy and aims to enhance students’ creativity and perception of the L’Oréal business.

 

About L’Oréal

L’Oréal, the world’s leading cosmetics company, has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of 27 international, diverse and complementary brands. With sales amounting to 20.3 billion euros in 2011, L’Oréal employs 68,900 people worldwide. Regarding sustainable development, Corporate Knights, a Global Responsible Investment Network, has selected L’Oréal for its 2012 ranking of the Global 100 Most Sustainable Corporations in the World. L’Oréal has received this distinction for the 5th consecutive year. www.loreal.com