Great News to all Beauty Junkies! L’Oréal announced that they acquired Urban Decay, a brand known for its colorful pigments and the largest independently owned color cosmetic company in the United States. Adding to L’Oréal’s luxe portfolio of brands including Clarisonic, YSL Beauté, and Lancome, Urban Decay is a more youthful, edgy addition to the cosmetics giant. UD will report to L’Oréal Luxe USA president Carol Hamilton, and subject to approval, the acquisition should go into effect by end of year.
Last July 17 2012, Kérastase launched the most celebrated Kérastase Reflection Range at the Goose Station in Bonifacio Global City, they unveiled the Chroma Captive, a new hair care system enriched with the brand’s latest groundbreaking technology – Systéme Capture™ – to help protect colour intensity for up to 40 days,** while helping modern women(and men) achieve fashion’s most trendy-do. The new color range will contain Bain Chroma Captive (shampoo), Fondant Chroma Captive (conditioner) and Masque Chroma Captive (masque).
The Kérastase Reflection Chroma Captive range is suitable for all hair types, but specifically colour-treated hair, and aims to offer you top tone shine, heat tone protection and bottom tone intensity! The Reflection Chroma Captive was inspired by chromatic sciences enriched by System Capture for protection intensity and shine. These new products brought to you by the Haircare experts at Kérastase, are replacements for the Chroma Reflect range.
Sumptous Dinner Provided by The Goose Station owned by Celebrity Chef Rob Pengson.Laura Charlton, Kerastase Media Advocate share to us her experience on using the Chroma Captive range. Laura, along with David Charlton owns a salon (David’s Salon),she personally tested the Chroma Captive range and according to her, the results were great and promotes added shine and vitality, the hair color definitely lasts longer.Capture, fix, magnify for 40 days of colour perfection — Kerastase
THE SCIENCE OF COLOUR PERFECTION
Kerastase has always been termed “The Best Luxury Hair Care”. After seven years of research and 11 patents, L’Oréal in association with top colourists have developed a new innovation for coloured hair that magnifies, captures and fixes timeless color. Repeated brushing, heating, washing of hair plus the uncontrollable UV rays can demage your newly colored hair! Kérastase’s ultimate in colour protection, aims to minimise the impact of the three key causes of colour fade plus protect colour intensity for up to 40 days. Key ingredients in the technology include: The Chroma Captive contains Linssed Oil (for shine), UV Filter + VItamin E (for reflect) and Zinc Gluconate, the Exlusive patented technology (for depth).
THE CHROMATIC PYRAMID — a science inspired by the Olfactive pyramid used in the world of fragrances
The Kerastase Chroma Captive Range
Bain Chroma Captive Php1,483.00 – The hair is left clean, soft and smooth with an unprecedented shine and a silky touch.
Fondant Chroma CaptivePhp1,693.00 – The hair fibre is left smooth and shiny, hair is replenished and color is brilliant and protected.
Masque Chroma CaptivePhp2,708 – Hair is smooth and silky, color has a superior shine.
Kerastase is available in all fine salons in the Philippines. Special Thanks to L’oreal Philippines, Ms. Glowie Ramiro-Robillo, Business Unit Manager of Kerastase Philippines and Ms. Maita Gaerlan, Kerastase Jr. Product Manager
Clichy, 15 June 2012 – For the second time in 20 years, the L’Oréal Brandstorm championship title was a draw between two countries – Philippines and Chile. Team Brand Up from the University of Chile and Team Eves from the University of the Philippines were crowned the Brandstorm 2012 winners out of 36 teams representing 43 countries, announced L’Oréal, the world leader in cosmetics, following the final leg of the international competition held in Paris last evening. Both the student teams walked away with the prize of a trip to a city of their choice worth €10,000. 3rd place went to Team Alemela from Austria, while Belgium, represented by Team 5th Element, earned the Best Communications Campaign Prize. The People Choice Award, a new prize voted by fans of the competing teams on Facebook, was also presented to Team Eves from the Philippines who garnered almost 13,000 “Likes” in 2 weeks.
20 years of turning ideas into products
Responding to students’ desire to gain hands-on professional experience, L’Oréal pioneered this innovative marketing competition 20 years ago which allows young talents from around the world to put themselves in the shoes of an International Brand Manager. Every year, Brandstorm challenges teams of three undergraduates to unleash their creativity to propose a product or service launch for one of L’Oréal’s 27 international brands in line with the latest market developments and trends.
For this landmark edition, teams were invited to create a new iconic product or product range for The Body Shop while respecting the brand’s values in order to reflect the Group’s commitment to ethical beauty. With digital communication becoming increasingly indispensible in today’s marketplace, one of the challenges to students was to incorporate this aspect in their strategy. A record 8,249 registrations were received this year, bringing the total number of participants to more than 60,000 from 280 partneruniversities around the world to date.
During this exciting 6-month journey, from the national to international level, teams get to work closely with L’Oréal executives, gaining extensive professional guidance. This year, students who made it to the finals also got to interact with a prestigious jury headed by Marc Menesguen, Executive Vice-President, Strategic Marketing, L’Oreal; Sophie Gasperment, Executive Chairman, The Body Shop; Jérome Tixier, Executive Vice-President, Human Resources, L’Oreal; Ann Massal, International Brand Director, The Body Shop and Trefor Thomas, Partner and Creative Director, Brand Advocate.
Spotting the best talents
Brandstorm is also an innovative recruitment tool for L’Oréal, allowing the Group toidentify the best talents in marketing from around the world while giving students a chance to discover careers within the Group. Every year, between 150 to 200 students are recruited via Brandstorm, many of whom have gone on to have thriving careers. Examples of careers at the international level are:
– Brandstorm 2000 – Emily from Taiwan, now Brand Director for L’Oréal Professionel in Taiwan
– Brandstorm 2004 – Jaron from Singapore, now Asia Zone Marketing Manager for Matrix
– Brandstorm 2005 – Marc from France, now Global Marketing Director at L’Oréal Paris
– Brandstorm 2005 – Chi from Canada, now National Sales Director for Biotherm China
Said Marie-Dominique Jacquet, Employer Branding Director, L’Oréal, “I am deeply impressed by these students from all over the world and bravo to each and every one for having taken up the Brandstorm challenge. Through Brandstorm, we are able to spot and attract the best young talents who are the driving force behind our business. Looking forward, L’Oréal is committed to continuouslydeveloping and innovating Brandstorm in order to make it pertinent and exciting for the students. The 2013 edition will see this unique business game enter a new digital phase with the L’Oréal Paris brand.”
About L’Oréal Brandstorm:
L’Oréal remains a pioneer in innovative recruitment with Brandstorm which was launched in 1993 and encourages young people to realise their potential, develop their professional skills and discover career opportunities. The aim is to offer students from around the world a pedagogical and professional experience and the opportunity to take on the role of an International brand manager within the beauty products industry. This project is part of the L’Oréal Human Resources communication strategy and aims to enhance students’ creativity and perception of the L’Oréal business.
About L’Oréal
L’Oréal, the world’s leading cosmetics company, has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of 27 international, diverse and complementary brands. With sales amounting to 20.3 billion euros in 2011, L’Oréal employs 68,900 people worldwide. Regarding sustainable development, Corporate Knights, a Global Responsible Investment Network, has selected L’Oréal for its 2012 ranking of the Global 100 Most Sustainable Corporations in the World. L’Oréal has received this distinction for the 5th consecutive year. www.loreal.com
Hair coloring has always been one of the most sought-after beauty trends. All over the world, women and men continue to color their hair to enhance their looks, change their appearance, or simply to feel more beautiful. However, maintaining one’s color-treated hair can sometimes be a challenge. First, classic shampoos often contain harsh chemicals called sulfates that can strip away color at every wash, leaving your hair color faded and dull. Second, environmental factors such as heat, pollution, and free radicals can further damage color-treated hair, leaving your hair dry and less radiant.
As such, it is recommended that color clients use products specifically designed for color-treated hair. Though there are many products in the market for color-treated hair, only one of these brands is 100%Sulfate-Free, 100% Vegan, and highly Committed to Sustaining the Environment.
THE PUREOLOGY DIFFERENCE
“At Pureology, it is our mission to provide you with the highest quality colour care products that enhance radiance, dramatically improve hair condition, and respect the environment, while delivering longer lasting hair colour guaranteed.”
ZeroSulfate®
Our highly concentrated ZeroSulfate® shampoos are formulated without common surfactants that can strip color. In their place, we’ve used naturally derived coconut, corn, and sugar, to gently cleanse your hair while maximizing color retention. Additionally, our exclusive AntiFadeComplex® includes essential anti-oxidants and full-spectrum UVA/UVB sunscreens to help protect your colour-treated hair from environmental stressors.
100% Vegan
Our 100% Vegan Formulas are made with organic and botanical Plant Extracts that bring together nature and indulgence. Rich lathers, decadent textures, and our signature fragrances offer the ultimate everyday indulgence. Moreover, our vegan Dual Benefit Formulas provide custom care for every hair type, from volume to repair to smoothness and more.
Committed to Sustainability
Pureology is a brand that preserves what matters. While promising longer lasting hair color, we also promise to help preserve the environment. Together with Green Cross International, we aim to conserve water all over the world and protect our depleting natural resources. We do this not only through consumer education, but also through our new and revolutionary manufacturing process that features Zero Waste Packaging, Recyclable Materialsand Less Water at every single step
DISCOVER HYDRATE
Hydrate range is specifically designed for dry, color-treated hair. So if you have course, dry hair that requires superior hydration along with extraordinary colour-protection, then our Hydrateproducts are perfect for you.
Hydratefeatures all of the unique benefits that Pureology has to offer, plus a few specialized additions. Our Jojoba and Green Tea extracts intensely hydrate your hair, while our Multi-Weight Proteins and Conditioning Plant Extracts further nourish your hair. With this one-of-a-kind formulation, Hydrate delivers a truly customized hair care experience just for you.
CUSTOMIZED HAIR CARE:
Hydrating Jojoba and Green Tea
Other Benefits Include:
Multi-Weight Proteins of Soy, Oat, and Wheat
Conditioning Plant Extract of Sage
Advanced Smoothing Micro-Emulsion Technology
Hydrate Shampoo (250mL) Moisturizing shampoo that gently cleanses without stripping colour, while offering essential hydration SRP: 1,095.00Hydrate Conditioner (250mL) Luxurious daily hydrating conditioner reveals soft, lustrous hair, while protecting colour vibrancy SRP: 1,395.00Hydrate Hydra Whip (150mL) Luxuriant soufflé weightlessly hydrates and restores suppleness hair while keeping color vibrant SRP: 1,895.00Hydrate Shine Max (125mL) Weightless serum instantly smoothens flyaways and adds vibrant shine while keeping colour radiant. SRP: 1,395.00
DISCOVER SUPER SMOOTH
Super Smooth range is specifically designed for unmanageable, colour-treated hair. So if you have frizzy, unruly hair that requires intense smoothening along with extraordinary colour-protection, then our Super Smoothproducts are perfect for you.
Super Smoothfeatures all of the unique benefits that Pureology has to offer, plus a few specialized additions. Our Camellia and Shea Butter extracts smoothen hair, while our exclusive Thermal AntiFade Complex® protects hair vibrancy even during heat exposure, such as during blow-drying, heat-styling, and the like. With this one-of-a-kind formulation, Super Smooth delivers a truly customized hair care experience just for you.
CUSTOMIZED HAIR CARE:
Smoothing Camellia and Shea Butter
Thermal AntiFade Complex®
Other Benefits Include:
Soothing Oils of Sesame
Conditioning Plant Extract of Geranium
Advanced Smoothing Micro-Emulsion Technology
Super Smooth Shampoo (250mL) Gently cleanses and smoothens unruly hair while enhancing shine and protecting color vibrancy SRP: 1,095.00Super Smooth Conditioner (250mL) Daily detangling conditioner smoothens and replenishes unruly hair while keeping colour vibrant SRP: 1,395.00Super Smooth Relaxing hair Masque (150mL) Concentrated smoothing masque dramatically subdues frizz and tames unruly volume SRP: 1,895.00Super Smooth Relaxing Serum (150mL) Lightweight serum smoothens flyaways, intensifies shine, and protects colour. Ideal for blow-dry prep. SRP: 1,395.00Super Smooth Smoothing Cream (200ml) Leave-in deep conditioning cream helps control frizz and unruly volume while boosting shine SRP: 1,395.00
Pureology is available in partner-salons nationwide. Ask your professional hairdresser about the best Pureology system for you.
Long hours, heavy workloads, late nights… your skin doesn’t always react well to excess fatigue.Hydra Energetic Turbo Booster takes the original Hydra Energetic concept of fighting the signs of fatigue for a healthier look even further by delivering an instant boost of radiance to the skin.
L’Oreal Men Expert Hydra Energetic Turbo Booster is a unique recovery fluid energizes men’s skin immediately. This ultra-fresh fluid, enriched with Vitamin C, provides a wake-up effect; an immediate boost to your skin. Skin is visibly more resilient. This is enriched with Pro-Phosphore, a unique active which stimulates the production and storage of ATP, true energy fuel for the skin. The recovery is quick and skin is visibly more resilient and recharged.
This product glides onto skin like water! I love the scent because it is minimal and not noticeable after application. This product is used once daily it feels oily on my hands but once applied to my face it rapidly absorbs and leaves no greasiness behind. It sure does refresh, soften and revive my skin of a morning leaving me ready to face the day. A good value moisturizer.
This product is applied after cleansing your face. After washing it and applying toner to it. This Turbo Booster is specifically designed to give your skin the appearance that is needed and the prevention that it deserves.
Say hello to the weekend! Wishing you all good times on your restful Saturday and Sunday. Don’t forget, three of your favorite products are on sale! It’s the perfect time to take care of yourself.
Available in SM Department Stores, Robinsons Department Stores, Landmark Department Stores, Watsons outlets and Mercury Drugstores nationwide
Want to know the latest revolutionary anti-ageing breakthrough from L’Oreal Paris? Introducing the new Revitalift White Day Cream – the very first anti-ageing + whitening day cream from L’Oreal that fights the 15 signs of ageing! Now you can look younger and beautiful as ever from Revitalift – the Worldwide #1 in Anti-Wrinkle! Because you’re definitely worth it.
The L’Oreal Paris Revitalift White Day Cream SPF18 is the 1st skincare created for a complete anti-ageing plus whitening action to target wrinkle and firmness and also skin darkening and age spots.
It has Pro-Retinol A for anti-aging, which helps stimulates cell renewal to thicken the epidermis, ergo wrinkles are visibly reduced. It has Vitamin B2 that prevents age-spots with its renowned active inhibits the melanin transfer to cells, to prevent and fight against skin darkening and age spots. Plus the SPF18 that provides protection from UVB damages, preventing skin darkening
The Revitalift White Day Cream is sold at Php890.00 and is available in leading department stores nationwide.
LCD Manila 