Last July 17 2012, Kérastase launched the most celebrated Kérastase Reflection Range at the Goose Station in Bonifacio Global City, they unveiled the Chroma Captive, a new hair care system enriched with the brand’s latest groundbreaking technology – Systéme Capture™ – to help protect colour intensity for up to 40 days,** while helping modern women(and men) achieve fashion’s most trendy-do. The new color range will contain Bain Chroma Captive (shampoo), Fondant Chroma Captive (conditioner) and Masque Chroma Captive (masque).

The Kérastase Reflection Chroma Captive range is suitable for all hair types, but specifically colour-treated hair, and aims to offer you top tone shine, heat tone protection and bottom tone intensity! The Reflection Chroma Captive was inspired by chromatic sciences enriched by System Capture for protection intensity and shine. These new products brought to you by the Haircare experts at Kérastase, are replacements for the Chroma Reflect range.

Sumptous Dinner Provided by The Goose Station owned by Celebrity Chef Rob Pengson.

Laura Charlton, Kerastase Media Advocate share to us her experience on using the Chroma Captive range. Laura, along with David Charlton owns a salon (David’s Salon),she personally tested the Chroma Captive range and according to her, the results were great and promotes added shine and vitality, the hair color definitely lasts longer.

Capture, fix, magnify for 40 days of colour perfection — Kerastase

THE SCIENCE OF COLOUR PERFECTION
Kerastase has always been termed “The Best Luxury Hair Care”. After seven years of research and 11 patents, L’Oréal in association with top colourists have developed a new innovation for coloured hair that magnifies, captures and fixes timeless color. Repeated brushing, heating, washing of hair plus the uncontrollable UV rays can demage your newly colored hair! Kérastase’s ultimate in colour protection, aims to minimise the impact of the three key causes of colour fade plus protect colour intensity for up to 40 days. Key ingredients in the technology include: The Chroma Captive contains Linssed Oil (for shine), UV Filter + VItamin E (for reflect) and Zinc Gluconate, the Exlusive patented technology (for depth).

kerastase 3 — THE CHROMATIC PYRAMID — a science inspired by the Olfactive pyramid used in the world of fragrances

Bain Chroma Captive Php1,483.00 – The hair is left clean, soft and smooth with an unprecedented shine and a silky touch.
Fondant Chroma Captive Php1,693.00 – The hair fibre is left smooth and shiny, hair is replenished and color is brilliant and protected.
Masque Chroma Captive Php2,708 – Hair is smooth and silky, color has a superior shine.

Kerastase is available in all fine salons in the Philippines. Special Thanks to L’oreal Philippines, Ms. Glowie Ramiro-Robillo, Business Unit Manager of Kerastase Philippines and Ms. Maita Gaerlan, Kerastase Jr. Product Manager

Hair coloring has always been one of the most sought-after beauty trends. All over the world, women and men continue to color their hair to enhance their looks, change their appearance, or simply to feel more beautiful. However, maintaining one’s color-treated hair can sometimes be a challenge. First, classic shampoos often contain harsh chemicals called sulfates that can strip away color at every wash, leaving your hair color faded and dull. Second, environmental factors such as heat, pollution, and free radicals can further damage color-treated hair, leaving your hair dry and less radiant.

As such, it is recommended that color clients use products specifically designed for color-treated hair. Though there are many products in the market for color-treated hair, only one of these brands is 100% Sulfate-Free, 100% Vegan, and highly Committed to Sustaining the Environment.

THE PUREOLOGY DIFFERENCE

“At Pureology, it is our mission to provide you with the highest quality colour care products that enhance radiance, dramatically improve hair condition, and respect the environment, while delivering longer lasting hair colour guaranteed.”

ZeroSulfate®

Our highly concentrated ZeroSulfate® shampoos are formulated without common surfactants that can strip color. In their place, we’ve used naturally derived coconut, corn, and sugar, to gently cleanse your hair while maximizing color retention. Additionally, our exclusive AntiFadeComplex® includes essential anti-oxidants and full-spectrum UVA/UVB sunscreens to help protect your colour-treated hair from environmental stressors.

100% Vegan

Our 100% Vegan Formulas are made with organic and botanical Plant Extracts that bring together nature and indulgence. Rich lathers, decadent textures, and our signature fragrances offer the ultimate everyday indulgence. Moreover, our vegan Dual Benefit Formulas provide custom care for every hair type, from volume to repair to smoothness and more.

Committed to Sustainability

Pureology is a brand that preserves what matters. While promising longer lasting hair color, we also promise to help preserve the environment. Together with Green Cross International, we aim to conserve water all over the world and protect our depleting natural resources. We do this not only through consumer education, but also through our new and revolutionary manufacturing process that features Zero Waste Packaging, Recyclable Materials and Less Water at every single step

DISCOVER HYDRATE

Hydrate range is specifically designed for dry, color-treated hair. So if you have course, dry hair that requires superior hydration along with extraordinary colour-protection, then our Hydrate products are perfect for you.

Hydrate features all of the unique benefits that Pureology has to offer, plus a few specialized additions. Our Jojoba and Green Tea extracts intensely hydrate your hair, while our Multi-Weight Proteins and Conditioning Plant Extracts further nourish your hair. With this one-of-a-kind formulation, Hydrate delivers a truly customized hair care experience just for you.

CUSTOMIZED HAIR CARE:

Hydrating Jojoba and Green Tea

Other Benefits Include:

Multi-Weight Proteins of Soy, Oat, and Wheat

Conditioning Plant Extract of Sage

Advanced Smoothing Micro-Emulsion Technology

Hydrate Shampoo 250ml P1095 — Hydrate
Shampoo
(250mL)
Moisturizing shampoo that gently cleanses without stripping colour, while offering essential hydration
SRP: 1,095.00

Hydrate Conditioner 250ml P1395 — Hydrate Conditioner (250mL)
Luxurious daily hydrating conditioner reveals soft, lustrous hair, while protecting colour vibrancy
SRP: 1,395.00

Hydrate Hydra Whip Masque 150g P1895 — Hydrate
Hydra Whip (150mL)
Luxuriant soufflé weightlessly hydrates and restores suppleness hair while keeping color vibrant
SRP: 1,895.00

Hydrate Shine Max 125ml P1395 — Hydrate
Shine Max (125mL)
Weightless serum instantly smoothens flyaways and adds vibrant shine while keeping colour radiant.
SRP: 1,395.00

DISCOVER SUPER SMOOTH

Super Smooth range is specifically designed for unmanageable, colour-treated hair. So if you have frizzy, unruly hair that requires intense smoothening along with extraordinary colour-protection, then our Super Smooth products are perfect for you.

Super Smooth features all of the unique benefits that Pureology has to offer, plus a few specialized additions. Our Camellia and Shea Butter extracts smoothen hair, while our exclusive Thermal AntiFade Complex® protects hair vibrancy even during heat exposure, such as during blow-drying, heat-styling, and the like. With this one-of-a-kind formulation, Super Smooth delivers a truly customized hair care experience just for you.

CUSTOMIZED HAIR CARE:

Smoothing Camellia and Shea Butter

Thermal AntiFade Complex®

Other Benefits Include:

Soothing Oils of Sesame

Conditioning Plant Extract of Geranium

Advanced Smoothing Micro-Emulsion Technology