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The Body Shop goes Virtual

 

The Body Shop Philippines launched this month a virtual movement that aims to put an end to the use of plastic membership cards issued to its “Love Your Body” rewards programme members.

Dubbed “Love Your Body loves Green,” this virtual shift is one of the many ways wherein the company—being an ethical and natural brand—is able to further its commitment to protect the planet, one of the five pillar Values of The Body Shop.

The Body Shop Philippines is also the first-ever The Body Shop market in the Asia-Pacific to adopt this kind of technology that enables its members to conveniently access their LYB membership/ rewards programme anytime, anywhere using an iPad, iPhone, or iPhone 3G/4s.

I find this feature so convenient because i don’t have to bring my membership card with me all the time or I don’t have to worry if I left it at home.

My Virtual Membership Card. This will be scanned in all Bodyshop Outlets nationwide upon purchase of any Body Shop Products. Just show your Iphone/Ipad/Ipod at the cashier.

For the first phase, the virtual cards can be accessed through an iPad, iPhone, or iPhone.  And in two months’ time, other Android Smartphones will have access to it.

TBS Philippines is aiming to encourage as many members as they can, both new and existing, to support the movement by switching to the virtual card.  This way, according to the company, they are able to promote a collective movement that aims to reduce carbon emissions.

All these form part of The Body Shop’s new beauty movement “Beauty with Heart” that places an emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people to “look good, feel, good and do good.”

For more information on the virtual movement, visit The Body Shop SM Mall of Asia or go to www.thebodyshop.com.ph.