DAISY EAU SO FRESH
MARC JACOBS
VIBRANT, CHARMING, WHIMSICAL. DAISY EAU SO FRESH IS THE SPIRITED NEW VERSION OF THE ORIGINAL DAISY. IT TRANSPORTS YOU TO A PLACE THAT IS HAPPY AND SUNNY EXUDING A YOUTHFUL SPIRIT WITH A POSITIVELY FRESH AND CHARMINGLY SIMPLE FEELING.
DAISY EAU SO FRESH EXCITES THE SENSES BRINGING THE FEELING OF HAPPINESS AND CONTENTMENT. IT’S BRIGHT, ELEGANT, AND FULL OF CHARM.
LOSE YOURSELF IN A FIELD OF FLOWERS WITH DAISY EAU SO FRESH.
THE CONCEPT
THE MARC JACOBS COLLECTION IS KNOWN FOR MIXING SOPHISTICATION AND CHARM. JACOBS HAS BECOME WELL KNOWN FOR HIS ORIGINAL INTERPRETATIONS OF THE CLASSICS AND BRINGS THIS TALENT TO HIS FRAGRANCE COLLECTIONS AS WELL.
DAISY EAU SO FRESH CAPTURES THE ESSENCE OF THE MARC JACOBS WOMAN. SHE INSPIRES US TO BE BOLD, ELEGANT, SWEET AND ORIGINAL, TO TAKE A WALK IN A FIELD OF GRASS AND ENJOY ALL THAT LIFE HAS TO OFFER.
THE FRAGRANCE
DAISY EAU SO FRESH IS A BRIGHT, FLORAL, FRUITY FRAGRANCE. IT RADIATES WITH A SUNNY AND SPARKLING ENERGY.
PLAYFUL WITH A WHIMISCAL SPIRIT, THIS VERSION OF THE ORIGINAL DAISY SCENT RADIATES WITH CRISP RASPBERRY, SENSUOUS WILD ROSE, AND DEEP AND WARM PLUM. SOPHISTICATED BUT NOT TOO SERIOUS, DAISY EAU SO FRESH CAPTURES THE VINTAGE FLAVOR OF MARC JACOBS’ FEMININE, EDGY DESIGNS.
TOP: RUBY RED GRAPEFRUIT, RASPBERRY, GREEN LEAVES, PEAR
MID: VIOLET, WILD ROSE, APPLE BLOSSOM, LYCHEE, JASMINE PETALS
BASE: MUSKS, PLUM, CEDARWOOD
Fragrance house: Firmenich
Perfumer: Alberto Morillas
THE DESIGN
THE DAISY EAU SO FRESH BOTTLE IS A REINTERPRETATION OF THE ORIGINAL. THE HEAVY-WEIGHT GLASS IS ELEGANT–A TALLER, SLIMMER VERSION OF THE ORIGINAL ROUNDED, FEMININE SILHOUETTE. THE PERFECT SHOWCASE FOR THE CHARMING PINK JUICE.
AN OVER-THE-TOP INTERPRETATION, THE CAP IS THE BOTTLE’S MOST PLAYFUL ASPECT, PUSHING WHIMSY TO NEW HEIGHTS. THE EXAGGERATED GOLD CAP IS TOPPED WITH SIX PINK DAISIES THAT ARE SOFT TO THE TOUCH AND A POP OF NEON YELLOW HIDDEN AMONGST THE DAISIES.
THE DAISY FAMILY INTRODUCES A POP OF COLOR TO THE OUTER PACKAGING. THE GRAPHICS FEATURE ELEGANT SOFT PINKS WITH A SURPRISING BIT OF NEON YELLOW.
THE BOTTLE DESIGNER: INSPIRED BY WILHELM LIDEN’S ORIGINAL DAISY BOTTLE AND TRANSFORMED BY A COLLABORATION BETWEEN COTY PRESTIGE AND MARC JACOBS
THE ADVERTISING
SET IN THE BRIGHT AND LUSH FIELDS OF SOUTHERN SPAIN, THE DAISY EAU SO FRESH AD CAMPAIGN FEATURES RISING MODEL, HANNAH HOLMAN IN A GRASSY FIELD FILLED WITH FLOWERS. BLUE SKIES AND BRIGHT SUNSHINE INSPIRE HAPPINESS AND A SENSE OF FREEDOM. A WHITE HORSE IN THE BACKGROUND, CAPTURES THE EFFERVERSCENT AND WHIMSICAL SPIRIT OF THE SCENT.
PHOTOGRAPHER: JUERGEN TELLER
MAKE-UP: DICK PAGE
HAIR: CHRISTIAAN HOUTENBOUS
THE COLLECTION
EAU DE TOILETTE SPRAY 2.5oz/ 75ML P4,798
4.2OZ/125ML P5,998
AVAILABLE STARTING MAY 2011 AT RUSTAN’S DEPARTMENT STORES, MARC JACOBS BOUTIQUE GREENBELT 4 AND MARC BY MARC JACOBS BOUTIQUE GREENBELT 5.
LCD Manila 