Great News to all Beauty Junkies! L’Oréal announced that they acquired Urban Decay, a brand known for its colorful pigments and the largest independently owned color cosmetic company in the United States. Adding to L’Oréal’s luxe portfolio of brands including Clarisonic, YSL Beauté, and Lancome, Urban Decay is a more youthful, edgy addition to the cosmetics giant. UD will report to L’Oréal Luxe USA president Carol Hamilton, and subject to approval, the acquisition should go into effect by end of year.
What do you think about this industry purchase?
LCD Manila 