Category Archives: SPECIAL FEATURE

The Kerastase Chroma Captive Colour Range Launch

Last July 17 2012, Kérastase launched the most celebrated Kérastase Reflection Range at the Goose Station in Bonifacio Global City, they unveiled the Chroma Captive, a new hair care system enriched with the brand’s latest groundbreaking technology – Systéme Capture™ – to help protect colour intensity for up to 40 days,** while helping modern women(and men) achieve fashion’s most trendy-do. The new color range will contain Bain Chroma Captive (shampoo), Fondant Chroma Captive (conditioner) and Masque Chroma Captive (masque).

The Kérastase Reflection Chroma Captive range is suitable for all hair types, but specifically colour-treated hair, and aims to offer you top tone shine, heat tone protection and bottom tone intensity! The Reflection Chroma Captive was inspired by chromatic sciences enriched by System Capture for protection intensity and shine. These new products brought to you by the Haircare experts at Kérastase, are replacements for the Chroma Reflect range.

Sumptous Dinner Provided by The Goose Station owned by Celebrity Chef Rob Pengson.
Laura Charlton, Kerastase Media Advocate share to us her experience on using the Chroma Captive range. Laura, along with David Charlton owns a salon (David’s Salon),she personally tested the Chroma Captive range and according to her, the results were great and promotes added shine and vitality, the hair color definitely lasts longer.
Capture, fix, magnify for 40 days of colour perfection — Kerastase

 

THE SCIENCE OF COLOUR PERFECTION
Kerastase has always been termed “The Best Luxury Hair Care”. After seven years of research and 11 patents, L’Oréal in association with top colourists have developed a new innovation for coloured hair that magnifies, captures and fixes timeless color. Repeated brushing, heating, washing of hair plus the uncontrollable UV rays can demage your newly colored hair! Kérastase’s ultimate in colour protection, aims to minimise the impact of the three key causes of colour fade plus protect colour intensity for up to 40 days. Key ingredients in the technology include:  The Chroma Captive contains Linssed Oil (for shine), UV Filter + VItamin E (for reflect) and Zinc Gluconate, the Exlusive patented technology (for depth).

THE CHROMATIC PYRAMID — a science inspired by the Olfactive pyramid used in the world of fragrances

 

The Kerastase Chroma Captive Range
  • Bain Chroma Captive Php1,483.00  – The hair is left clean, soft and smooth with an unprecedented shine and a silky touch.
  • Fondant Chroma Captive Php1,693.00  – The hair fibre is left smooth and shiny, hair is replenished and color is brilliant and protected.
  • Masque Chroma Captive Php2,708  – Hair is smooth and silky, color has a superior shine.

Kerastase is available in all fine salons in the Philippines. Special Thanks to L’oreal Philippines, Ms. Glowie Ramiro-Robillo, Business Unit Manager of Kerastase Philippines and Ms. Maita Gaerlan, Kerastase Jr. Product Manager

Up to 70% off at the Shang Luxe Sale!

 

Take advantage of great discounts on your favorite luxury labels at Shangri-la Plaza’s Luxe Sale! Get up to 70% off on top designer and high street brands, sportswear and beauty labels, home accessories and furniture, as well as food and pastry shops until August 5. There’s never been a better time to indulge yourself!

For inquiries, contact 633-7851 loc.113 or log on to www.shangrila-plaza.com. You may also visit Shangri-la Plaza’s Facebook page.

Lily Cole: Body Shop’s First Ever Global Brand Advocate

LILY COLE IS BODY SHOP’S  FIRST EVER GLOBAL BRAND ADVOCATE. ACTIVIST, MODEL AND ACTOR , LILY IS REFRESHINGLY HONEST, HUMAN AND UP FRONT ABOUT HOW SHE THINKS THE WORLD COULD BE A BETTER PLACE.

 

WHY DID YOU DECIDE TO BECOME A GLOBAL ADVOCATE
FOR THE BODY SHOP?


I have long been an advocate of the potential of using business and
consumer power to cause positive change. The Body Shop takes
a responsible attitude to people and the environment, and it feels
amazing to be supporting a brand who are pioneers in that way of
working.

 

HOW DO YOU FEEL THAT THE CURRENT GENERATION’S
VIEWS OF BEAUTY ARE CHANGING?


I feel like people are questioning superfi cial values and looking for real
value instead. True beauty comes from within, and I feel that more and
more people are beginning to realise that.

 

WHAT DOES BEAUTY WITH HEART MEAN TO YOU?


There is nothing more attractive than someone with a beautiful
heart – it just shines out. It is so contradictory to seek external beauty
through products at the cost of other living beings. To me, beauty with
heart means trying to achieve beauty in a way that is harmonious
with your inner values.

 

HOW HAS THE BODY SHOP INSPIRED YOU TO THINK
DIFFERENTLY ABOUT BEAUTY?


The fact that The Body Shop was selling Henna when I was growing
up defi nitely suggested that red hair was cool – before I was wise
enough to recognise that myself! There is a natural quality to
The Body Shop approach which places its emphasis on enhancing
– rather than masking people’s faces!

 

HOW DO YOUR PERSONAL VALUES COMPARE WITH THE FIVE
CORE VALUES OF THE BODY SHOP?


The Body Shop has fi ve distinct Values which have defi ned and
shaped it from its very beginning, and which I also identify with.

I am still learning and growing, and discovering what is important to
me is an educational and very personal process. I’m involved with
the humanitarian and environmental causes that are important to me
because I believe that our planet and the people who live on it are
incredibly special. If I can help inspire people in some small way to
think about the world they live in and how they can make it a better
place through their own personal actions and choices, then that makes
me happy. This is just one of the reasons why I am working alongside
The Body Shop.

 

HOW DO YOU LIVE YOUR VALUES ON A DAILY LEVEL?


My personal values boil down to my intention: the intention to
be aware, to be kind, to be honest, to make informed choices.
The intention is everything, though the reality will inevitably
sometimes fall short. No one is perfect!


WHAT INSPIRED YOUR INTEREST IN ACTIVISM?


All that is necessary for the triumph of evil is that good men do
nothing” – Edmund Burke. I used to have that quote on my bedroom
door growing up! I’m not saying I’m a good man, but I think as soon as
you are aware of injustices you have a responsibility to try and address
them… so I guess some of it is inspired by some sort of guilt complex!

 

HOW CAN OTHER PEOPLE GET INVOLVED?


I am still constantly trying to fi nd and know my own truth, to be
fearless. I’m not sure there is ever an end to this. Being strong enough
to stand within that position of difference and honouring your voice is
the fi rst step towards activism. I believe it’s the small steps that matter.

 

WHAT ELSE ARE YOU CURRENTLY WORKING ON?


I have three fi lms coming out this year, and am working on a very
exciting, fairly radical, project in the social media space.

PHILIPPINES AND CHILE WIN THE 20TH EDITION OF L’ORÉAL BRANDSTORM

  

Clichy, 15 June 2012 – For the second time in 20 years, the L’Oréal Brandstorm championship title was a draw between two countries – Philippines and Chile. Team Brand Up from the University of Chile and Team Eves from the University of the Philippines were crowned the Brandstorm 2012 winners out of 36 teams representing 43 countries, announced L’Oréal, the world leader in cosmetics, following the final leg of the international competition held in Paris last evening. Both the student teams walked away with the prize of a trip to a city of their choice worth €10,000. 3rd place went to Team Alemela from Austria, while Belgium, represented by Team 5th Element, earned the Best Communications Campaign Prize. The People Choice Award, a new prize voted by fans of the competing teams on Facebook, was also presented to Team Eves from the Philippines who garnered almost 13,000 “Likes” in 2 weeks.

 

20 years of turning ideas into products

Responding to students’ desire to gain hands-on professional experience, L’Oréal pioneered this innovative marketing competition 20 years ago which allows young talents from around the world to put themselves in the shoes of an International Brand Manager. Every year, Brandstorm challenges teams of three undergraduates to unleash their creativity to propose a product or service launch for one of L’Oréal’s 27 international brands in line with the latest market developments and trends.

 

For this landmark edition, teams were invited to create a new iconic product or product range for The Body Shop while respecting the brand’s values in order to reflect the Group’s commitment to ethical beauty. With digital communication becoming increasingly indispensible in today’s marketplace, one of the challenges to students was to incorporate this aspect in their strategy. A record 8,249 registrations were received this year, bringing the total number of participants to more than 60,000 from 280 partner universities around the world to date.

 

During this exciting 6-month journey, from the national to international level, teams get to work closely with L’Oréal executives, gaining extensive professional guidance. This year, students who made it to the finals also got to interact with a prestigious jury headed by Marc Menesguen, Executive Vice-President, Strategic Marketing, L’Oreal; Sophie Gasperment, Executive Chairman, The Body Shop; Jérome Tixier, Executive Vice-President, Human Resources, L’Oreal; Ann Massal, International Brand Director, The Body Shop and Trefor Thomas, Partner and Creative Director, Brand Advocate.

 

Spotting the best talents

Brandstorm is also an innovative recruitment tool for L’Oréal, allowing the Group to identify the best talents in marketing from around the world while giving students a chance to discover careers within the Group. Every year, between 150 to 200 students are recruited via Brandstorm, many of whom have gone on to have thriving careers. Examples of careers at the international level are:

–          Brandstorm 2000 – Emily from Taiwan, now Brand Director for L’Oréal Professionel in Taiwan

–          Brandstorm 2004 – Jaron from Singapore, now Asia Zone Marketing Manager for Matrix

–          Brandstorm 2005 – Marc from France, now Global Marketing Director at L’Oréal Paris

–          Brandstorm 2005 – Chi from Canada, now National Sales Director for Biotherm China

 

Said Marie-Dominique Jacquet, Employer Branding Director, L’Oréal, “I am deeply impressed by these students from all over the world and bravo to each and every one for having taken up the Brandstorm challenge. Through Brandstorm, we are able to spot and attract the best young talents who are the driving force behind our business. Looking forward, L’Oréal is committed to continuously developing and innovating Brandstorm in order to make it pertinent and exciting for the students. The 2013 edition will see this unique business game enter a new digital phase with the L’Oréal Paris brand.”

 

 

About L’Oréal Brandstorm:

L’Oréal remains a pioneer in innovative recruitment with Brandstorm which was launched in 1993 and encourages young people to realise their potential, develop their professional skills and discover career opportunities. The aim is to offer students from around the world a pedagogical and professional experience and the opportunity to take on the role of an International brand manager within the beauty products industry. This project is part of the L’Oréal Human Resources communication strategy and aims to enhance students’ creativity and perception of the L’Oréal business.

 

About L’Oréal

L’Oréal, the world’s leading cosmetics company, has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of 27 international, diverse and complementary brands. With sales amounting to 20.3 billion euros in 2011, L’Oréal employs 68,900 people worldwide. Regarding sustainable development, Corporate Knights, a Global Responsible Investment Network, has selected L’Oréal for its 2012 ranking of the Global 100 Most Sustainable Corporations in the World. L’Oréal has received this distinction for the 5th consecutive year. www.loreal.com

BETH DITTO FOR MAC : The quirky singer releases a candy-coated collection for the makeup brand.

Photo By MAC Cosmetics

 

From polka-dotted blush to a cobalt blue mascara, American indie rock singer Beth Ditto‘s collection for Mac Cosmetics is all about “putting the spotlight on you.” In a range of flouro pinks to earthy browns and eye-popping aqua, the 25-piece line urges customers to go beyond the convention and experiment with hues they may not normally wear everyday. The voluptuous singer celebrated the lauch of the collaboration with a mini concert in Berlin in front of 300 music, beauty and fashion insiders.

Photo by MAC Cosmetics

EXPERIENCE: PULSE, fresh new look together with sustainable design to The Body Shop

Interactive, forward-thinking and focused on beauty and community, our new Pulse boutiques are set to bring The Body Shop to a whole new generation of beauty-centric, values-savvy individuals.

Incorporating cutting edge design, top quality materials and natural imagery, the boutique-style Pulse store creates a warm, welcoming space to excite and enthuse people about The Body Shop products and Values.

The Newly Launched Body Shop’s PULSE Store at the SM MALL OF ASIA

 

S T O R Y S E L L I N G T A B L E S

Get playful! Pride of place in the middle of each Pulse boutique have twin tables with products displaying Body Shop’s finest products which encourages the customers to interact, be informed, experiment and try new looks. Life is about trying new things, so go wild!

Their Twin Table provides more interaction between the product and the customers that builds more connection

C O M M U N I T Y F A I R T R A D E I N G R E D I E N T S

The Body Shop is known for their finest ingredients are the best that nature has to offer and come from all four corners of the globe. Rich, pure and lovingly harvested

Their products are easier to find with this new concept. you can easily search for your favorite product because it is arranged according to class/to your need

C O M M U N I T Y & V A L U E S W A L L S

Get involved! Every Pulse store will have a bulletin board with news on Body Shop’s latest global campaign, posters and information, and a Values wall which tells the story of Body Shop’s Values in words and pictures. Got a question about what’s going on? Ask their Values Ambassador, the resident expert on Body Shop’s Values.

E N E R G Y E F F I C I E N T

The Pulse store brings a fresh new look together with sustainable design to The Body Shop, and aims to reduce store impact on the environment even further by replacing fluorescent lights in the bays with LED strips, as well as reducing to 35w ceiling lamps. The result? Energy consumption is cut by up to 25%* compared to regular stores.

The very “homey and “relaxed” concept

W O O D F O R G O O D

This store uses FSC wood throughout. This means that their wood is responsibly sourced and their boutiques look great. They’re also going Wood Positive with our paper and cardboard-based packaging. This means they plant more trees than we use to create the packaging in the first place.

W E L C O M E C A R T

The Body Shop’s  antique-style shopping carts are replicas of those found in traditional French market places. Highlighting their favourite products in a rustic chic manner, we think they lend a certain je ne sais quoi to The Body Shop.

A dedicated make up section for Make Up fanatics. Get your free make over here

F R E E M A K E O V E R S

Fancy a change? Every Pulse store will have dedicated Makeup Artist and Skincare Experts who have undertaken rigorous and specialised training programmes to help you look and feel your best. Activating self-esteem has never been so easy.

 

THE PULSE BOUTIQUE

PULSE: FAST FACTS

  • The Body Shop welcomes over 275 million shoppers to our stores every year
  • The Body Shop has over 2,700 stores in 63 countries worldwide
  • New Pulse store openings will be a combination of brand new stores and remodelling existing stores
  • In April 2012, Hungary will be the first country to open as a new market using only Pulse stores
  • We have made a public commitment to reduce our CO2 emissions by 50% in our stores by 2020
  • In a third of our stores we have automated meter reading, helping us to monitor and control our energy consumption
  • Philippines’ first Pulse store is in SM Mall of Asia. Opening its doors June 2012.

With commercial benefits, community benefits and the five core Values of The Body Shop in mind, the Pulse store is bursting with features that create a feel-good shopping experience on every level.

 

Catch the First Body Shop PULSE store at the Mall of Asia 🙂

 

Let us know what you think. Share your feedback by posting a comment below. 🙂

 

The Body Shop’s BEAUTY OILS ARE HERE

Many women and men suffer from skin problems such as wrinkles, sagging, dryness, brown spots and freckles. And as we all know skin damage is caused by aging, nutritional deficiencies and free radicals. Most people do not realize that beauty oils can be the best natural skin nourishing lotion.

Introducing the latest addition to the Body Shop Family, The Beautifying Oils.

FOR USE ON BODY, HAIR, AND FACE, BEAUTIFYING OILS INSTANTLY BANISH DRYNESS, RESTORE SOFTNESS AND NOURISH THANKS TO A SPECIAL BLEND OF THREE LIGHTWEIGHT NUT OILS.

Kukui nut oil extracted from Hawaii’s Candlenut tree is packed with omegas 3, 6 and 9.

Sweet almond oil contains concentrated vitamin E levels. Community Fair Trade marula nut oil from Namibia moisturises and cares.

With a non-greasy, non-sticky texture, Beautifying Oils are dry – not wet – and absorb into your skin like magic. Use them alone or in addition to your existing moisturiser for an instant hit of radiance, beauty and hydration.

Containing up to 99.6% natural ingredients and available in eleven of our favourite fragrances at The Body Shop Beautifying Oils give your body, hair and face a natural glow that will leave you looking and feeling great.

FRAGRANCES INCLUDE: Shea, Chocomania,, Moringa, Olive, Strawberry, Satsuma.

Available in All Body Shop Outlets Nationwide.

 

The New Look in Body Shop’s Body Butter

THE BODY SHOP’S BODY  BUTTERS  ARE AMONG THEIR MOST FAMOUS PRODUCTS, IN 13  DIFFERENT FRAGRANCES, WITH ONE TUB OF BODY BUTTER SELLING EVERY TWO SECONDS. AND NOW, THEY’RE GETTING A  BRAND NEW LOOK. BUT THE SAME FORMULATION. WHAT ’S SO DIFFERENT ABOUT THE NEW DESIGN?

• Gorgeous photography focusing on a single natural ingredient

• Photography of the natural ingredients used a magnifying glass to highlight their beauty

• Logo surrounding the ingredient “protects” the natural ingredient within, symbolizing their Protect the Planet ethos

• 100% recyclable packaging

I love the new design but I still prefer the old one because its classic feeling:)

 

Available in All Body Shop’s Outlet Nationwide.

 

Tell us why do you love the Body Shop’s Body Butter? Leave a comment below 🙂

DISCOVER PUREOLOGY

Hair coloring has always been one of the most sought-after beauty trends. All over the world, women and men continue to color their hair to enhance their looks, change their appearance, or simply to feel more beautiful. However, maintaining one’s color-treated hair can sometimes be a challenge. First, classic shampoos often contain harsh chemicals called sulfates that can strip away color at every wash, leaving your hair color faded and dull. Second, environmental factors such as heat, pollution, and free radicals can further damage color-treated hair, leaving your hair dry and less radiant.

As such, it is recommended that color clients use products specifically designed for color-treated hair. Though there are many products in the market for color-treated hair, only one of these brands is 100% Sulfate-Free, 100% Vegan, and highly Committed to Sustaining the Environment.

 

THE PUREOLOGY DIFFERENCE

“At Pureology, it is our mission to provide you with the highest quality colour care products that enhance radiance, dramatically improve hair condition, and respect the environment, while delivering longer lasting hair colour guaranteed.”

 

ZeroSulfate®

Our highly concentrated ZeroSulfate® shampoos are formulated without common surfactants that can strip color. In their place, we’ve used naturally derived coconut, corn, and sugar, to gently cleanse your hair while maximizing color retention. Additionally, our exclusive AntiFadeComplex® includes essential anti-oxidants and full-spectrum UVA/UVB sunscreens to help protect your colour-treated hair from environmental stressors.

 

100% Vegan

Our 100% Vegan Formulas are made with organic and botanical Plant Extracts that bring together nature and indulgence. Rich lathers, decadent textures, and our signature fragrances offer the ultimate everyday indulgence. Moreover, our vegan Dual Benefit Formulas provide custom care for every hair type, from volume to repair to smoothness and more.

 

Committed to Sustainability

Pureology is a brand that preserves what matters. While promising longer lasting hair color, we also promise to help preserve the environment. Together with Green Cross International, we aim to conserve water all over the world and protect our depleting natural resources. We do this not only through consumer education, but also through our new and revolutionary manufacturing process that features Zero Waste Packaging, Recyclable Materials and Less Water at every single step

 

DISCOVER HYDRATE

 

Hydrate range is specifically designed for dry, color-treated hair. So if you have course, dry hair that requires superior hydration along with extraordinary colour-protection, then our Hydrate products are perfect for you.

Hydrate features all of the unique benefits that Pureology has to offer, plus a few specialized additions. Our Jojoba and Green Tea extracts intensely hydrate your hair, while our Multi-Weight Proteins and Conditioning Plant Extracts further nourish your hair. With this one-of-a-kind formulation, Hydrate delivers a truly customized hair care experience just for you.

CUSTOMIZED HAIR CARE:

Hydrating Jojoba and Green Tea

Other Benefits Include:

Multi-Weight Proteins of Soy, Oat, and Wheat

Conditioning Plant Extract of Sage

Advanced Smoothing Micro-Emulsion Technology

Hydrate
Shampoo
(250mL)
Moisturizing shampoo that gently cleanses without stripping colour, while offering essential hydration
SRP: 1,095.00
Hydrate Conditioner (250mL)
Luxurious daily hydrating conditioner reveals soft, lustrous hair, while protecting colour vibrancy
SRP: 1,395.00
Hydrate
Hydra Whip (150mL)
Luxuriant soufflé weightlessly hydrates and restores suppleness hair while keeping color vibrant
SRP: 1,895.00
Hydrate
Shine Max (125mL)
Weightless serum instantly smoothens flyaways and adds vibrant shine while keeping colour radiant.
SRP: 1,395.00

 

DISCOVER SUPER SMOOTH

Super Smooth range is specifically designed for unmanageable, colour-treated hair. So if you have frizzy, unruly hair that requires intense smoothening along with extraordinary colour-protection, then our Super Smooth products are perfect for you.

 

Super Smooth features all of the unique benefits that Pureology has to offer, plus a few specialized additions. Our Camellia and Shea Butter extracts smoothen hair, while our exclusive Thermal AntiFade Complex® protects hair vibrancy even during heat exposure, such as during blow-drying, heat-styling, and the like. With this one-of-a-kind formulation, Super Smooth delivers a truly customized hair care experience just for you.

 

CUSTOMIZED HAIR CARE:

Smoothing Camellia and Shea Butter

Thermal AntiFade Complex®

Other Benefits Include:

Soothing Oils of Sesame

Conditioning Plant Extract of Geranium

Advanced Smoothing Micro-Emulsion Technology

Super Smooth Shampoo
(250mL)
Gently cleanses and smoothens unruly hair while enhancing shine and protecting color vibrancy
SRP: 1,095.00
Super Smooth Conditioner (250mL)
Daily detangling conditioner smoothens and replenishes unruly hair while keeping colour vibrant
SRP: 1,395.00
Super Smooth Relaxing hair Masque (150mL)
Concentrated smoothing masque dramatically subdues frizz and tames unruly volume
SRP: 1,895.00
Super Smooth Relaxing Serum (150mL)
Lightweight serum smoothens flyaways, intensifies shine, and protects colour. Ideal for blow-dry prep.
SRP: 1,395.00
Super Smooth Smoothing Cream (200ml)
Leave-in deep conditioning cream helps control frizz and unruly volume while boosting shine
SRP: 1,395.00

Pureology is available in partner-salons nationwide. Ask your professional hairdresser about the best Pureology system for you.