for a limited edition, the brand’s signature fragrance dresses up with a bright pink ribbon.
at the heart of the chloé eau de parfum, the rose always: dazzling and delicate. a bouquet of roses with a velvety heart interlacing floral notes of magnolia and lily of the valley, enhanced with honeyed accents of amber and cedar wood.
like the chloé woman, the rose edition is eager to surprise.
the bottle favours refined elegance with its cream and nude palette tones, while the bright pink ribbon evokes the freshness and spontaneity of a springtime fancy.
the fragrance sparkles, natural and joyful.
irresistibly rose pink.
Chloe Rosebud Colletion 50ml EDP = P5,198
Available in Rustan’s Department Stores by July 2011′
VIBRANT, CHARMING, WHIMSICAL. DAISY EAU SO FRESH IS THE SPIRITED NEW VERSION OF THE ORIGINAL DAISY. IT TRANSPORTS YOU TO A PLACE THAT IS HAPPY AND SUNNY EXUDING A YOUTHFUL SPIRIT WITH A POSITIVELY FRESH AND CHARMINGLY SIMPLE FEELING.
DAISY EAU SO FRESH EXCITES THE SENSES BRINGING THE FEELING OF HAPPINESS AND CONTENTMENT. IT’S BRIGHT, ELEGANT, AND FULL OF CHARM.
LOSE YOURSELF IN A FIELD OF FLOWERS WITH DAISY EAU SO FRESH.
THE CONCEPT
THE MARC JACOBS COLLECTION IS KNOWN FOR MIXING SOPHISTICATION AND CHARM. JACOBS HAS BECOME WELL KNOWN FOR HIS ORIGINAL INTERPRETATIONS OF THE CLASSICS AND BRINGS THIS TALENT TO HIS FRAGRANCE COLLECTIONS AS WELL.
DAISY EAU SO FRESH CAPTURES THE ESSENCE OF THE MARC JACOBS WOMAN. SHE INSPIRES US TO BE BOLD, ELEGANT, SWEET AND ORIGINAL, TO TAKE A WALK IN A FIELD OF GRASS AND ENJOY ALL THAT LIFE HAS TO OFFER.
THE FRAGRANCE
DAISY EAU SO FRESH IS A BRIGHT, FLORAL, FRUITY FRAGRANCE. IT RADIATES WITH A SUNNY AND SPARKLING ENERGY.
PLAYFUL WITH A WHIMISCAL SPIRIT, THIS VERSION OF THE ORIGINAL DAISY SCENT RADIATES WITH CRISP RASPBERRY, SENSUOUS WILD ROSE, AND DEEP AND WARM PLUM. SOPHISTICATED BUT NOT TOO SERIOUS, DAISY EAU SO FRESH CAPTURES THE VINTAGE FLAVOR OF MARC JACOBS’ FEMININE, EDGY DESIGNS.
TOP: RUBY RED GRAPEFRUIT, RASPBERRY, GREEN LEAVES, PEAR MID: VIOLET, WILD ROSE, APPLE BLOSSOM, LYCHEE, JASMINE PETALS BASE: MUSKS, PLUM, CEDARWOOD
Fragrance house: Firmenich
Perfumer: Alberto Morillas
THE DESIGN
THE DAISY EAU SO FRESH BOTTLE IS A REINTERPRETATION OF THE ORIGINAL. THE HEAVY-WEIGHT GLASS IS ELEGANT–A TALLER, SLIMMER VERSION OF THE ORIGINAL ROUNDED, FEMININE SILHOUETTE. THE PERFECT SHOWCASE FOR THE CHARMING PINK JUICE.
AN OVER-THE-TOP INTERPRETATION, THE CAP IS THE BOTTLE’S MOST PLAYFUL ASPECT, PUSHING WHIMSY TO NEW HEIGHTS. THE EXAGGERATED GOLD CAP IS TOPPED WITH SIX PINK DAISIES THAT ARE SOFT TO THE TOUCH AND A POP OF NEON YELLOW HIDDEN AMONGST THE DAISIES.
THE DAISY FAMILY INTRODUCES A POP OF COLOR TO THE OUTER PACKAGING. THE GRAPHICS FEATURE ELEGANT SOFT PINKS WITH A SURPRISING BIT OF NEON YELLOW.
THE BOTTLE DESIGNER: INSPIRED BY WILHELM LIDEN’S ORIGINAL DAISY BOTTLE AND TRANSFORMED BY A COLLABORATION BETWEEN COTY PRESTIGE AND MARC JACOBS
Marc Jacobs Daisy Eau so Fresh
THE ADVERTISING
SET IN THE BRIGHT AND LUSH FIELDS OF SOUTHERN SPAIN, THE DAISY EAU SO FRESH AD CAMPAIGN FEATURES RISING MODEL, HANNAH HOLMAN IN A GRASSY FIELD FILLED WITH FLOWERS. BLUE SKIES AND BRIGHT SUNSHINE INSPIRE HAPPINESS AND A SENSE OF FREEDOM. A WHITE HORSE IN THE BACKGROUND, CAPTURES THE EFFERVERSCENT AND WHIMSICAL SPIRIT OF THE SCENT.
PHOTOGRAPHER: JUERGEN TELLER
MAKE-UP: DICK PAGE
HAIR: CHRISTIAAN HOUTENBOUS
THE COLLECTION
EAU DE TOILETTE SPRAY 2.5oz/ 75ML P4,798
4.2OZ/125ML P5,998
AVAILABLE STARTING MAY 2011 AT RUSTAN’S DEPARTMENT STORES, MARC JACOBS BOUTIQUE GREENBELT 4 AND MARC BY MARC JACOBS BOUTIQUE GREENBELT 5.
David off Cool Water for men is a fresh new approach to men’s scents, it has an aromatic fresh fragrance that is so clean and invigorating. Enjoy a cool wave that gives you strength and vitality.
When first applying the scent, it is somewhat very strong but after drying down then the fragrance is very light. Experience the intense freshness of peppermint that most men as well as women will enjoy this versatile fragrance. The aroma is very pleasing and you can feel the strength of spicy coriander and essence of lavender. Davidoff Cool Water for Men exude sensuality from musk and amber, these notes make up a clean, cool, and refreshing men’s scent, it embraces the power of the ocean, the power of cool. Cool Water is appropriate for both day use as well as night time use. The Cool Water fragrance is also ideal for men of all ages.
BOTTLE
Cool Water comes in a tall rectangular metallic blue box. The hallmark blue of DAVIDOFF COOL WATER symbolizes the fragrance’s essential link with the ocean when the breeze is crisp and clean. David off Cool Water is faceted for elegance and sensuality that is why the the bottle is very sleek and masculine, with a tall black cap.
DAVIDOFF invites men to embrace the power of the ocean for an intense experience of living. Cool Water by Davidoff for men is an eau de toilette spray.
125 ml P4,698.00
75 ml P3,398.00
40 ml P2,598.00
Available in Rustans, SM Department Store, Robinsons Department Store
THE ACTOR WILL BE THE NEW FACE OF DAVIDOFF COOL WATER
Paul Walker
Paris, January 14, 2011 — Coty Prestige, a division of Coty Inc., announced today that it has signed an agreement with actor Paul Walker to be the new face of the Davidoff Cool Water fragrance advertising campaign starting worldwide July 2011.
The American actor has conquered Hollywood playing Brian O’Conner in “The Fast and the Furious” films, and has proven his love for acting and action in films including Clint Eastwood’s “Flags of Our Fathers,” “Eight Below,” “Joy Ride” and “Takers.” He will next be seen reprising his role opposite Vin Diesel in “Fast Five,” being released this spring.
Having studied marine biology, Paul is known for his passion for the ocean, ocean conservation, diving and surfing. Demonstrating his comfort in the water in the film “Into the Blue” with Jessica Alba, Paul underlines his commitment to its conservation with his involvement in the National Geographic Channel documentary series, “Expedition Great White,” an expedition studying migratory patterns of great white sharks.
The agreement with Coty marks the first time thatWalkercrosses over into the fragrance market.
“I have a really intimate relationship with the ocean and Davidoff Cool Water is the quintessential ocean fragrance. I am honored to be the new face of this campaign,” said Paul Walker.
“Paul Walker is a natural choice to represent Davidoff Cool Water. He truly embodies the values of this legendary fragrance. Not only thanks to his personal commitment around oceans, but also for his intense energy, powerful masculinity and cool attitude that characterize him,” said Françoise Mariez, SVP International European Marketing Licenses, Coty Prestige.
The agreement entails Paul Walker being the worldwide public face of Davidoff Cool Water. In July 2011, the first TV commercial and print ad for the fragrance featuring the sexy and cool actor will appear.
Davidoff Cool Water New Ad
About Coty Inc.
Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry. Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renée Fleming, Lancaster, Marc Jacobs, Nikos, Roberto Cavalli, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop. The Coty Beauty brand portfolio is more widely distributed and includes Adidas, Astor, Baby Phat, Beyoncé Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, Nautica, N.Y.C. New York Color, Pierre Cardin¹, Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim McGraw, and Tonino Lamborghini. Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Antonio Banderas in the United States and Canada.
For additional information about Coty Inc., please visit www.coty.com.
rose edition
LCD Manila 